TED BAKER GROOMING, LONDON

Parmarbrook are delighted to have worked on the refurbishment and fit out of several Ted Baker Grooming Rooms in the Capital, including their flagship Barber Shop in Fitzgrovia.

Each Grooming room has its own personality, lovingly fitted with unique features reflecting their distinct locations. Ted’s Mortimer Street is proud to be a part of the neighbourhood’s incredible medical history. The street itself has long been associated with the medical profession. Inside vintage medical paraphernalia including stethoscopes, empty medicine bottles and even loose teeth line the shelves, with x-rays and anatomical sketches covering the walls.

The shops quirky interior at Berwick Street is decked with records, posters and album sleeves – referencing ‘The Golden Mile of Vinyl’. It also wouldn’t feel like Soho without a cocktail bar so Looking Glass Cocktail Club have taken up residency, serving delicious cocktails while you unwind in the comfortable retro barber chairs.

Ted’s master barbers offer everything from a quick beard trim to a full Ted Service, sending customers on their way into the world of feeling refreshed.

Client: Ted Baker (www.tedbaker.com)
Location: Various, London